Providing alt-nets, enterprise organisations, government bodies, and carriers with a centralised platform to purchase dark fibre assets through a secure marketplace enables smarter, more efficient deployments to decrease time to market.

ITS has partnered with AssetHUB (part of the Hubbub Group) thanks to their real-world experience operating in Sweden – one of the most fibre-connected countries the world.

The partnership also enables ITS to benefit from the marketplace as a buyer, sourcing infrastructure assets to support build and expansion plans.

Kevin McNulty, Strategy Director at ITS, said: “Our strategic partnership with AssetHUB is an important step in our ambition to scale through collaboration. By making our infrastructure discoverable to other parties at the point of planning, we’re supporting faster rollouts, reduced disruption, and greater visibility of critical fibre routes in some of the UK’s most in-demand urban areas.”

Rob Leenderts, CEO of AssetHUB said: “Through collaboration and sharing of assets in big cities, Altnets and other fibre builders can avoid unnecessary dig costs and overbuild, as well as speed up deployments to businesses and other amenities that require urgent connectivity upgrades”

The API-enabled platform manages the full end-to-end workflow for asset transactions, ensuring compliance, resilience, and visibility, all in one place.

This partnership reinforces ITS’s commitment to innovation, collaboration, and delivering high-performance connectivity solutions that meet the evolving needs of the UK’s digital economy.

To find out more about AssetHUB, please visit: https://www.asset-hub.co.uk/.

The collaboration sees Zen leveraging ITS’s extensive full fibre footprint to offer business-grade connectivity in new geographies further enhancing Zen’s footprint, providing access to a broader range of business-grade connectivity solutions.

The agreement unlocks two new full fibre products, Fibre Light and Fibre Bright, to Zen’s channel partners, as well as its business base. Channel partners can access the products through Zen’s Leased Line Quote Tool, and later this year, they will also be made available in The Fibre Hub platform.

FibreLight delivers a leased line-type product at great value, offering 100 Mbps right up to 5 Gbps, it is ideal for SMEs seeking more than basic broadband and offers a powerful step up for growing businesses. FibreBright offers a fully uncontended and symmetrical Ethernet leased line service, from 100 Mbps up to 10 Gbps – built for data-intensive environments and cloud-first operations, it provides enterprise-level speed, stability and scalability.

The deal also builds on an existing relationship between the pair, strengthened earlier in 2025, with ITS gaining wider access to Zen’s FTTP footprint. This has increased their combined off-net business coverage to around 700 exchange areas.

Richard Tang, CEO of Zen Internet, commented: “Our partnership with ITS allows us to extend our reach and provide unparalleled connectivity solutions to our channel partners as well as B2B clients, especially in areas where we previously did not have a footprint. We are excited about the opportunities this brings and are confident it will drive growth for both Zen and ITS. I’m particularly happy about this being a reciprocal partnership, with Zen selling services over ITS’s network, and ITS using Zen’s network to provide services where ITS has not yet built network footprint.” 

Daren Baythorpe, CEO of ITS, added: “This partnership shows two organisations working to deliver greater choice, value, and resilience to the UK business connectivity market. It also reflects the strategic alignment and mutual respect between two businesses committed to innovation, quality, and customer value.

“We’re proud to support their expansion, just as Zen has supported ours. From pioneering network innovations like our 50G-PON trial, to this new wholesale agreement, we’re proving what’s possible when collaboration is underpinned by shared purpose and ambition.”

David Barber, Strategy Director, Zen Internet, said: “This agreement with ITS is a powerful step forward in our mission to deliver greater choice, performance, and value to our channel partners and B2B customers. It’s not just about expanding our footprint, it’s about setting a new standard for what our partners and customers can expect from Zen. With ITS, we’re unlocking new capabilities and geographies, and this is just the beginning. We have more exciting partnerships on the horizon, and together, they’ll help us shape a more connected, competitive future.”

A clear message is taking shape among public and private sector leaders: to unlock Local London’s digital potential, we need stronger collaboration, clearer national policy, and a louder, united voice to put the sub-region’s priorities on the map.

That was a standout takeaway from a recent cross-sector conversation hosted jointly by ITS — operator of the UK’s largest dedicated business-grade full fibre network – and local authority group, Local London. The session brought together senior voices from local government, industry, and regional organisations to explore how digital infrastructure can drive economic growth, improve public services, and deliver inclusive opportunity across Local London.

Local London — a sub-regional partnership of nine boroughs — is home to 2.6 million residents and 100,000 businesses, making it larger than the cities of Birmingham, Manchester and Liverpool combined. It is also London’s fastest-growing area, yet investment in digital infrastructure has not kept pace. More than 114,000 homes and businesses across the boroughs still lack access to gigabit-capable connectivity.

The discussion revealed a sub-region rich in opportunity — from emerging AI clusters and creative industries to data centre development and smart city ambitions. But these strengths are held back by fragmented infrastructure planning, a mismatch between digital policy and service delivery, and misconceptions at national level about London’s true coverage. Without targeted support and coordinated action, boroughs in east London risk missing out on the digital infrastructure needed to compete and grow.

Above all, attendees stressed the need for a unified narrative. While many boroughs are leading valuable local initiatives, leaders agreed that a more compelling, collective story must be told — one that links digital infrastructure directly to wider outcomes in education, skills, mobility, housing, and innovation.

This shared voice, they argued, is essential to unlocking national recognition and securing the long-term investment needed to drive fair, sustainable growth.

The conversation built on the ambitions set out in the Fair Economic Growth through Digital Connectivity paper from Thames Estuary Growth Board, which positions the region as the UK’s next AI and digital powerhouse. Sharing geography and ambitions with the Thames Estuary, participants supported the report’s call for bold public-private collaboration to accelerate progress across the region.

Local London is seeking investment across its boroughs to:

• provide ubiquitous gigabit capable broadband services to all residents and businesses in the sub-region by in-filling existing gaps in service availability. 
• deliver dark fibre and high-speed business connectivity services to growth areas, business parks and data centres to drive economic growth and regeneration.

“There is real opportunity across this part of London and the wider Estuary corridor,” said Daren Baythorpe, CEO of ITS. “The boroughs that make up Local London have the scale, the ambition, and the economic weight to help lead the UK’s digital future — but this can only be realised if we get the right infrastructure in place. We were pleased to support a conversation focused on moving forward, together.”

Mayor Rokhsana Fiaz OBE, Chair of Local London’s Growth and Recovery Board that leads on digital and Mayor of Newham, reinforced this direction:

“Digital inclusion is vital for people in our boroughs. Yet across Local London there are over 100,000 premises with no or only the lowest level of digital connectivity and this is curtailing opportunities for people and businesses.

That’s why we are committed to working with private and public sector partners to close this digital divide. It is only through wide collaboration and appropriate investment that we will bring high-speed connectivity to east London, and out into the Thames Estuary. This is fundamental for digital inclusion and our joint vision to lead the UK’s AI and digital future.”

ITS remains committed to supporting Local London’s ambitions — by convening conversation, sharing delivery insight, and contributing to the infrastructure required to build a more connected, resilient, and inclusive future.

With a focus on providing cost effective Voice over IP (VoIP) for business, VoiceHost provides customisable hosted voice services and unified communications also available as white labelled solutions, through its proprietary platform.

By integrating ITS’ full fibre solutions into its portal, VoiceHost will create more choice and introduce a portfolio of products that are not currently available through other providers, catering to the growing demand for robust high-speed connections as businesses increasingly rely on high-quality VoIP services.

Simon Richards, Operations Manager at VoiceHost, said: “VoiceHost has built an easy to use and scalable platform designed to empower our partners with premium VoIP and connectivity services. Our partnership with ITS aligns with our mission to provide our partners with the best possible connectivity to underpin our solutions.

“The agreement with ITS boosts our connectivity offer to deliver access to full fibre services in business dense areas across the UK, providing increased and diverse choice, particularly in locations where there is currently limited full fibre coverage by other operators.

“ITS’ extensive network and commitment to quality make them an ideal partner for us as we continue to expand our offer, ensuring reliability and flexibility in an ever-evolving market.”

Dave Ferry, Head of Partner Markets at ITS, said: “We are delighted to have forged this partnership with VoiceHost. It comes at a critical time for the telecommunications industry, with the planned switch-off of traditional voice services and the increasing shift towards VoIP and full fibre solutions.

“Over the last few years our XGS-PON-enabled full fibre network has grown substantially to deliver access to business-dense towns and cities across the UK, ensuring speed and reliability. Our continued expansion reflects our commitment to providing cutting-edge connectivity solutions, enabling our partners to meet the increasing demand for high-performance services.”